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Adidas CEO names outdoor sport, street dance as new China growth drivers The German company has pledged to open new stores and strengthen its e-commerce presence in China while catering to emerging youth trends. | STRESS EI

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Adidas CEO names outdoor sport, street dance as new China growth drivers The German company has pledged to open new stores and strengthen its e-commerce presence in China while catering to emerging youth trends.

Published: October 12, 2026 at 10:19 AM

News summary

Importance: Low · 24/100
Impact direction: Uncertain

Sources

scmp.com ↗

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