STRESSEconomicGlobal
As AI reshapes the consumer journey, L’Oréal is rethinking its marketing engine
Published:
News summary
Underneath the ads, TikTok campaigns, and virtual try-ons lies an increasingly complex infrastructure of data, technology, and AI. To succeed today, marketers need to understand the “pipes and plumbing,” says L’Oréal’s Asmita Dubey.
- Importance
- Low · 23/100
- Impact direction
- Uncertain